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Optimizing URLs and meta description may be part of local SEO services. Backlinks can also be earned. It is important to include on-page, as well as offline optimization in your SEO strategy. This strategy is long-term and can bring you traffic.

Local SEO Philadelphia is a great way to improve your business' online visibility. It can also increase your brand's reputation and attract new customers. Aside from building a good website, you can make your business' online presence stand out with a few clever tactics.

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Local SEO also includes getting inbound links. You can get these links from review sites and social media. Google will reward sites with relevant and high-quality linking. Target keywords that are most popular in your targeted area to take advantage of this.

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Monitor your competition to boost your online visibility. BrightLocal's tools can help you see who is getting the most attention in your area. It is easy to track whether your competition has changed or become more aggressive.

Local SEO is an approach to improving your site's position in local search results. If you're in an area where you can do your local SEO, it will be easier than online.

Another factor to consider is how well you are ranking on Google's "map pack" or organic results. These are the results that appear under the local map. You can use a tool called LocalRank Flux to check your search rankings.

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Participation in local social networking sites like Facebook or Instagram can also help to optimize your social profile for local users. These social networks allow you share posts about your company, promote and interact with other local businesses.

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To identify algorithmic shifts, you can monitor your search volatility as well as rank changes. Google Search Console can be used to track your ranking and search volatility.

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Another aspect of local SEO is to get inbound links. This can be from external sources such as social media and review sites. Google is known to reward websites with high quality, relevant links. You can use this to your advantage by targeting keywords that are popular in your target area.